A2MAC1 – Decode the Future

When a company gets a rebrand, the concept which arises from the strategy can give designers quite a challenge when it comes to applying it visually.

For this project, we were asked by the agency Royalties to do a video for the rebrand of A2MAC1, a leader in benchmarking and product development.

The concept was built around the idea of decoding, made by using four simple forms to create different values and patterns, leading to visuals that recalled the early days of programming and sci-fi culture like the Matrix movies.

A2MAC1 – Decode the Future

When a company gets a rebrand, the concept which arises from the strategy can give designers quite a challenge when it comes to applying it visually.

For this project, we were asked by the agency Royalties to do a video for the rebrand of A2MAC1, a leader in benchmarking and product development.

The concept was built around the idea of decoding, made by using four simple forms to create different values and patterns, leading to visuals that recalled the early days of programming and sci-fi culture like the Matrix movies.

Client

A2MAC1

Year

2022

Credits

Direction – Bumo
Motion Design – Bumo, Thibaut Iturra
Sound Design – Buddy

Client

A2MAC1

Year

2022

Credits

Direction – Bumo
Motion Design – Bumo, Thibaut Iturra
Sound Design – Buddy

A2MAC1_pattern_1
A2MAC1_pattern_2
a2mac1_styleframe_2
a2mac1_styleframe_5
a2mac1_styleframe_6
a2mac1_browser

Work

ManifestoSelf-initiated

CityscootBranding

8BitDoSelf-initiated

InfluencesSelf-initiated

MojoBranding

2022 © Bumo

bonjour@bumo.fr

2022 © Bumo

bonjour@bumo.fr